Ayla Kim's profile

Your Home to Possibility

Ayla Kim
•
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



YOUR HOME TO POSSIBILITY

The new program from Lowe's, Your Home to Possibility, highlights Lowe's as a desirable employer and a favored place to work. Our goal was to capture and communicate the campaign's guiding principle: that Lowe's is more than just a workplace, it's a home to possibility.

We’ve created and developed a cast of characters exclusively for this program. Our primary focus was to effectively communicate the campaign’s core values: diversity, inclusivity, and the limitless possibilities it offers.



Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



ICONOGRAPHY
These 8 icons have been designed to represent the core elements of the program. They serve as background elements that anchor the context of what is being presented in the foreground.​​​​​​​
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



ILLUSTRATION STYLE
The illustration style has been carefully crafted to support the broad spectrum of the Employer of Choice program. It conveys diversity and inclusivity through a range of characters in various scenarios, humanizing Lowe's as a warm and friendly work environment.



Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



Illustration GUIDELINE
A comprehensive 100-page document has been created to introduce and explain the essential elements of the Lowe's Your Home to Possibility program's visual system. This document provides guidance on how to effectively use these elements to build the brand and maintain a memorable and meaningful voice for the program.



Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



APPLICATIONS



Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster
Lowe's visual identity ILLUSTRATION guidelines styleguide Character design vector poster



'Your Home to Possibility' Visual Identity Design
2022
-
Client: Lowe's
Agency: Deutsch LA
-
Team:
Director of Design: Talin Baharian
Design Director: Erica Park
Art Direction: Ayla Kim, Erica Park
System Design & Illustration: Ayla Kim



Your Home to Possibility
Published:
Ayla Kim's profile

Owner

Ayla Kim's profile
Los Angeles, CA, USA

Your Home to Possibility

The new program from Lowe's, Your Home to Possibility, highlights Lowe's as a desirable employer and a favored place to work. Our goal was to cap Read More

Published:

Tools

Creative Fields